Quotations by Author

Steve Jobs (1955 - 2011)
US computer engineer & industrialist [more author details]
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I've always wanted to own and control the primary technology in everything we do.
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Steve Jobs, BusinessWeek Online, Oct. 12, 2004
It comes from saying no to 1,000 things to make sure we don't get on the wrong track or try to do too much.
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Steve Jobs, BusinessWeek Online, Oct. 12, 2004
It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
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Steve Jobs, BusinessWeek, May 25 1998
Innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. It's not about money. It's about the people you have, how you're led, and how much you get it.
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Steve Jobs, Fortune, Nov. 9, 1998
Insanely Great!
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Steve Jobs, His description for the Macintosh Computer
I'm convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance.
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Steve Jobs, Interview, 1995
It's better to be a pirate than to join the Navy.
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Steve Jobs, Odyssey: Pepsi to Apple
It's rare that you see an artist in his 30s or 40s able to really contribute something amazing.
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Steve Jobs, Playboy, February 1985
I feel like somebody just punched me in the stomach and knocked all my wind out. I'm only 30 years old and I want to have a chance to continue creating things. I know I've got at least one more great computer in me. And Apple is not going to give me a chance to do that.
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Steve Jobs, Playboy, September 1987
Almost everything: all external expectations, all pride all fear of embarrassment or failure. These tings just fall away in the face of death, leaving only what is truly important. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.
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Steve Jobs, Stanford Commencement Adress, 2005
No one wants to die. Even people who want to go to heaven don't want to die to get there. And yet, death is the destination we all share. No one has ever escaped it, and that is how it should be, because death is very likely the single best invention of life. It's life's change agent. It clears out the old to make way for the new.
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Steve Jobs, Stanford Commencement Adress, 2005
Remembering that I'll be dead soon is the most important tool I've ever encountered to help me make the big choices in life.
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Steve Jobs, Stanford Commencement Adress, 2005
Sometimes life is going to hit you in the head with a brick. Don't lose faith.
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Steve Jobs, Stanford Commencement Adress, 2005
You can't connect the dots looking forward you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something: your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart, even when it leads you off the well worn path.
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Steve Jobs, Stanford Commencement Adress, 2005
You've got to find what you love and that is as true for work as it is for lovers. Your work is going to fill a large part of your life and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what what you do. If you haven't found it yet, keep looking and don't settle. As with all matters of the heart, you'll know when you've found it.
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Steve Jobs, Stanford Commencement Adress, 2005
Your time is limited, so don't waste it living someone else's life. Don't be trapped by dogma, which is living with the results of other people's thinking. Don't let the noise of other's opinions drown out your inner voice. And most important, have the courage to follow your heart and intuition. They somehow already know what you truly want to become. Everything else is secondary.
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Steve Jobs, Stanford Commencement Adress, 2005
I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter one of the most creative periods of my life.
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Steve Jobs, Stanford University commencement address, June 12, 2005
Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
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Steve Jobs, The line he used to lure John Sculley as Apple's CEO

- Search for Steve Jobs at Amazon.com

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