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- The final moment of success is often no more thrilling than taking off a heavy backpack at the end of a long hike. If you went on the hike only to feel that pleasure, you are a fool. Yet people sometimes do just this. They work hard at a task and expect some special euphoria at the end. But when they achieve success and find only moderate and short-lived pleasure, they ask is that all there is? They devalue their accomplishments as a striving after wind. We can call this the progress principle: Pleasure comes more from making progress toward goals than from achieving them.
- Jonathan Haidt, The Happiness Hypothesis: Finding Modern Truth in Ancient Wisdom, 2005
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