We Need Action
March 13th, 2006 by Laura Moncur in NewsSince Bono was named one of Time Magazine’s People of the Year, I have been listening for good quotations from him. He has just lauched a project called, Product RED.
It is a line products that will benefit various health initiatives in Africa:
A portion of profits from the sale of RED products will support the Global Fund to Fight AIDS, Tubercolosis and Malaria, particularly programmes in Africa with a focus on women and children.
You can have a RED card with American Express, buy RED clothes at the Gap, buy RED sunglasses from Armani or RED hightops from Converse and the profits will help those in need in Africa. Bono has been raising money for Africa for years and now he is providing another way to support the growth on that continent.